SilkChart needed to explain their value and convert more B2B leads.
Hello!
Designs That Feel Right (and Convert, Too)
Designs That Feel Right (and Convert, Too)
Designs That Feel Right (and Convert, Too)
Hi, I’m Swati — a designer who blends strategy, story, and soul to help SaaS and tech founders build beautiful brands and websites that just click with their audience.
Hi, I’m Swati — a designer who blends strategy, story, and soul to help SaaS and tech founders build beautiful brands and websites that just click with their audience.
Hi, I’m Swati — a designer who blends strategy, story, and soul to help SaaS and tech founders build beautiful brands and websites that just click with their audience.
“Swati’s design instincts are razor sharp — fast, thoughtful, and always on trend.”
— Andreea Francis, Founder, SilkChart (YC S22)
My Services
What I Can Help You With
From that early “I have an idea” moment to full launch — I’ve got you covered with calm, clear, and collaborative design support.
Brand Strategy Sprint
Figure out your brand’s voice, vibe, and value — in a week. Perfect if you're starting fresh or pivoting.
Brand Strategy Sprint
Figure out your brand’s voice, vibe, and value — in a week. Perfect if you're starting fresh or pivoting.
Brand Strategy Sprint
Figure out your brand’s voice, vibe, and value — in a week. Perfect if you're starting fresh or pivoting.
Visual Identity & Website Design
Crafting a look and feel that feels so you — with a website that works harder than you behind the scenes.
Visual Identity & Website Design
Crafting a look and feel that feels so you — with a website that works harder than you behind the scenes.
Visual Identity & Website Design
Crafting a look and feel that feels so you — with a website that works harder than you behind the scenes.
Webflow Development
No-code, no delays. Clean, responsive Webflow builds that are easy to update and ready to scale.
Webflow Development
No-code, no delays. Clean, responsive Webflow builds that are easy to update and ready to scale.
Webflow Development
No-code, no delays. Clean, responsive Webflow builds that are easy to update and ready to scale.
Marketing Design & Webflow Support
Monthly Marketing Design, SEO & CRO support to keep your website fresh, fast, and conversion-ready.
Marketing Design & Webflow Support
Monthly Marketing Design, SEO & CRO support to keep your website fresh, fast, and conversion-ready.
Marketing Design & Webflow Support
Monthly Marketing Design, SEO & CRO support to keep your website fresh, fast, and conversion-ready.
About
Who’s Behind the Work?
I’m Swati — a Webflow designer, brand strategist, and lifelong student of yoga.
By day, I help SaaS and tech founders build websites that feel just right — clean, conversion-focused, and full of personality. With 5+ years of experience and clients ranging from Y Combinator startups to bootstrapped founders, I bring both structure and soul to every project.
To me, good design is like yoga — it's mindful, intuitive, and rooted in clarity.
When I’m not crafting brands, you’ll find me sketching, sipping chai, or publishing something fun on Webflow Clonables.
"Swati shaped not just our brand visuals but its voice. She brought fearless creativity, fast execution, and clear communication. The result? A site that feels exactly like us—and performs."
Krish Ramachandran
Founder & CEO, SaaS22
"Swati’s one of the sharpest designers I’ve worked with. She knows what converts, iterates fast, and always delivers polished work. Highly recommend!"
Andreea Francis
Founder, SilkChart (YC S22)
“We needed custom code, design, and full DTC setup. Swati and her team delivered it all—on time and with care. A big agency couldn’t match the attention and personal involvement she gave us. Highly recommend.”
Josh Kunis
Co-Founder, Selah Beverages
"Swati turned my shitty Carrd page into something I’m proud of. Super transparent, super fast. Designers like her are rare."
Yash Chavan
Founder & CEO, SARAL
"Swati was quick, autonomous, and flexible. Set up our Webflow site with best practices and kept things moving without a hitch."
Emmanuel Turlay
Founder & CEO, Sematic (YC 22)
"Swati is one of the easiest people to work with. She rebooted our entire website and brought our vision to life—fast. Even after launch, she stayed reliable and responsive. Honestly, I’ve never seen anyone put this much heart into a freelance project. If you want someone who executes with speed and soul, she’s the one."
Iknoor Kaur
Building Fundamento | VP - Solutioning
"Swati shaped not just our brand visuals but its voice. She brought fearless creativity, fast execution, and clear communication. The result? A site that feels exactly like us—and performs."
Krish Ramachandran
Founder & CEO, SaaS22
"Swati’s one of the sharpest designers I’ve worked with. She knows what converts, iterates fast, and always delivers polished work. Highly recommend!"
Andreea Francis
Founder, SilkChart (YC S22)
“We needed custom code, design, and full DTC setup. Swati and her team delivered it all—on time and with care. A big agency couldn’t match the attention and personal involvement she gave us. Highly recommend.”
Josh Kunis
Co-Founder, Selah Beverages
"Swati turned my shitty Carrd page into something I’m proud of. Super transparent, super fast. Designers like her are rare."
Yash Chavan
Founder & CEO, SARAL
"Swati was quick, autonomous, and flexible. Set up our Webflow site with best practices and kept things moving without a hitch."
Emmanuel Turlay
Founder & CEO, Sematic (YC 22)
"Swati is one of the easiest people to work with. She rebooted our entire website and brought our vision to life—fast. Even after launch, she stayed reliable and responsive. Honestly, I’ve never seen anyone put this much heart into a freelance project. If you want someone who executes with speed and soul, she’s the one."
Iknoor Kaur
Building Fundamento | VP - Solutioning
"Swati shaped not just our brand visuals but its voice. She brought fearless creativity, fast execution, and clear communication. The result? A site that feels exactly like us—and performs."
Krish Ramachandran
Founder & CEO, SaaS22
"Swati’s one of the sharpest designers I’ve worked with. She knows what converts, iterates fast, and always delivers polished work. Highly recommend!"
Andreea Francis
Founder, SilkChart (YC S22)
“We needed custom code, design, and full DTC setup. Swati and her team delivered it all—on time and with care. A big agency couldn’t match the attention and personal involvement she gave us. Highly recommend.”
Josh Kunis
Co-Founder, Selah Beverages
"Swati turned my shitty Carrd page into something I’m proud of. Super transparent, super fast. Designers like her are rare."
Yash Chavan
Founder & CEO, SARAL
"Swati was quick, autonomous, and flexible. Set up our Webflow site with best practices and kept things moving without a hitch."
Emmanuel Turlay
Founder & CEO, Sematic (YC 22)
"Swati is one of the easiest people to work with. She rebooted our entire website and brought our vision to life—fast. Even after launch, she stayed reliable and responsive. Honestly, I’ve never seen anyone put this much heart into a freelance project. If you want someone who executes with speed and soul, she’s the one."
Iknoor Kaur
Building Fundamento | VP - Solutioning
My Works
Check out some of our awesome projects with creative ideas.
Check out some of our awesome projects with creative ideas.
SilkChart needed to explain their value and convert more B2B leads.
SilkChart needed to explain their value and convert more B2B leads.
Selah needed a site that matched their 20+ flavors and simplified shopping.
Selah needed a site that matched their 20+ flavors and simplified shopping.
Selah needed a site that matched their 20+ flavors and simplified shopping.
SaaS22 needed to launch publicly, attract early customers, and pitch investors — fast.
SaaS22 needed to launch publicly, attract early customers, and pitch investors — fast.
SaaS22 needed to launch publicly, attract early customers, and pitch investors — fast.
Airhart needed to make flying feel fun, not intimidating.
Airhart needed to make flying feel fun, not intimidating.
Airhart needed to make flying feel fun, not intimidating.
50%
Satisfied happy clients (now friends)
1+
1+
1+
Years of work
experience
50+
50+
50+
Successful
projects done
5%
5%
Increase in Conversion Rate
Process
My workflow is centered around being highly productive.
01.
Discovery & Strategy
We kick off with a deep dive into your brand, goals, audience, and product. Through workshops, audits, and interviews, we define your positioning and set a clear roadmap for your site.
02.
Messaging & Sitemap
We craft your site's narrative — from homepage hero to final CTA. With conversion-first copy and a strategic sitemap, we lay the groundwork for content clarity and user flow.
03.
Wireframes & UX Planning
Low-fidelity wireframes help us map out layout, flow, and structure. This phase ensures we’re aligned on what goes where — before we dive into visuals.
04.
Visual Design in Figma
Now we bring your brand to life. We design clean, high-converting, responsive layouts — optimized for both storytelling and performance, with a strong focus on hierarchy and usability.
05.
Webflow Development
Your site is developed in Webflow with clean code, CMS setup, SEO optimization, speed, and responsiveness — built to scale and easy for your team to manage.
04.
QA, Launch & Handoff
We rigorously test across devices and browsers, fix bugs, connect domains, and integrate analytics. You’ll get a full walkthrough, training if needed, and 30 days of post-launch support.
01.
Discovery & Strategy
We kick off with a deep dive into your brand, goals, audience, and product. Through workshops, audits, and interviews, we define your positioning and set a clear roadmap for your site.
02.
Messaging & Sitemap
We craft your site's narrative — from homepage hero to final CTA. With conversion-first copy and a strategic sitemap, we lay the groundwork for content clarity and user flow.
03.
Wireframes & UX Planning
Low-fidelity wireframes help us map out layout, flow, and structure. This phase ensures we’re aligned on what goes where — before we dive into visuals.
04.
Visual Design in Figma
Now we bring your brand to life. We design clean, high-converting, responsive layouts — optimized for both storytelling and performance, with a strong focus on hierarchy and usability.
05.
Webflow Development
Your site is developed in Webflow with clean code, CMS setup, SEO optimization, speed, and responsiveness — built to scale and easy for your team to manage.
04.
QA, Launch & Handoff
We rigorously test across devices and browsers, fix bugs, connect domains, and integrate analytics. You’ll get a full walkthrough, training if needed, and 30 days of post-launch support.
01.
Discovery & Strategy
We kick off with a deep dive into your brand, goals, audience, and product. Through workshops, audits, and interviews, we define your positioning and set a clear roadmap for your site.
02.
Messaging & Sitemap
We craft your site's narrative — from homepage hero to final CTA. With conversion-first copy and a strategic sitemap, we lay the groundwork for content clarity and user flow.
03.
Wireframes & UX Planning
Low-fidelity wireframes help us map out layout, flow, and structure. This phase ensures we’re aligned on what goes where — before we dive into visuals.
04.
Visual Design in Figma
Now we bring your brand to life. We design clean, high-converting, responsive layouts — optimized for both storytelling and performance, with a strong focus on hierarchy and usability.
05.
Webflow Development
Your site is developed in Webflow with clean code, CMS setup, SEO optimization, speed, and responsiveness — built to scale and easy for your team to manage.
04.
QA, Launch & Handoff
We rigorously test across devices and browsers, fix bugs, connect domains, and integrate analytics. You’ll get a full walkthrough, training if needed, and 30 days of post-launch support.
Tools that power my every day:
Figma
Photoshop
Framer
Google Analytics
Zapier
Webflow
Slack
Chat GPT
Notion
Hotjar
PostHog
Curious to Collaborate?
Let’s Create Something Thoughtful, Together
Let’s Create Something Thoughtful, Together
If you're looking for a friendly partner to help you bring your brand and website to life — I’d love to chat.
Have questions?
I've gathered common questions and their answers to make your experience smoother. If you can't find what you're looking for, feel free to reach out to me.
What’s your typical turnaround time for a custom website?
Most custom projects take 4–6 weeks depending on the scope, number of pages, and feedback loops. I always share a clear timeline before we start and keep you in the loop throughout.
Do you only work with SaaS or tech startups?
While I specialize in SaaS, I’ve worked with DTC, agencies, creators, and even VCs. If you need a thoughtful brand and conversion-friendly website, we’re likely a good fit.
Do you offer just design, or development too?
Both! I can help with design-only, development-only, or take care of the entire strategy → design → Webflow build process. You choose what you need.
What if I already have branding?
That works! If your branding is solid, I’ll build on top of it and ensure it flows beautifully into the website design. If it needs tweaks or expansion, I’ll guide you.
Will I be able to edit the site after it’s live?
Yes! All sites are built on Webflow CMS, which means you’ll be able to easily update content, images, blogs, etc. I also include a post-launch walkthrough or video guide.
How much does a project cost?
Most full website projects start at ₹1.5L (or ~$2,000) and go up depending on the number of pages, strategy depth, and custom features. I’ll share a detailed quote after a discovery call.
How do we get started?
Just fill out the form below or schedule a free discovery call, and we'll go on from there
What’s your typical turnaround time for a custom website?
Most custom projects take 4–6 weeks depending on the scope, number of pages, and feedback loops. I always share a clear timeline before we start and keep you in the loop throughout.
Do you only work with SaaS or tech startups?
While I specialize in SaaS, I’ve worked with DTC, agencies, creators, and even VCs. If you need a thoughtful brand and conversion-friendly website, we’re likely a good fit.
Do you offer just design, or development too?
Both! I can help with design-only, development-only, or take care of the entire strategy → design → Webflow build process. You choose what you need.
What if I already have branding?
That works! If your branding is solid, I’ll build on top of it and ensure it flows beautifully into the website design. If it needs tweaks or expansion, I’ll guide you.
Will I be able to edit the site after it’s live?
Yes! All sites are built on Webflow CMS, which means you’ll be able to easily update content, images, blogs, etc. I also include a post-launch walkthrough or video guide.
What if I need help after the project ends?
I offer ongoing design & Webflow support through a monthly retainer — whether it's for SEO updates, CRO improvements, or new pages.
How much does a project cost?
Most full website projects start at ₹1.5L (or ~$2,000) and go up depending on the number of pages, strategy depth, and custom features. I’ll share a detailed quote after a discovery call.
Contact