Selah – Healthier Hydration, Made Easy to Explore and Shop

Selah needed a site that matched their 20+ flavors and simplified shopping.

About the project

Selah’s store needed more than a facelift. It needed strategic UX that educated buyers, simplified the “Build Your Bundle” flow, and communicated the health and taste benefits clearly across devices.

Date:

Jul 18, 2025

Client:

Selah Beverages

Services:

Brand Strategy, Web Design, & Shopify Developement

The Challenge

Create a frictionless shopping experience that drives AOV and brings the brand's personality to life—while keeping it developer-light and scalable for the founding team.

What I did

Refined homepage copy and value proposition for clarity
Designed a mobile-first, flavor-forward interface
Built a custom “Build Your Bundle” experience in Shopify
Optimized checkout, cart, and discovery flows for retention

Swati designed our DTC website at www.drinkselah.com. We needed someone with her unique skill set because we needed a significant amount of custom coding, graphic design services, UI/UX guidance, and help building out the entire DTC experience. Swati and her team were there every step of the way, every day, even after the job was complete and we needed extra work and changes completed. A large agency not only would have charged a lot more, they never would have given us the amount of time, effort, consideration, and personal care that Swati put into the project. I cannot recommend her enough. No matter what stage your company is at, she will help you enhance your online presence.

Josh Kunis

Co-Founder at Selah Beverages Inc.

The Outcome

Higher engagement and bundling rate
A confident DTC experience ready to scale with marketing
Clearer positioning in the crowded health beverage space