SARAL – From DIY Page to a Website That Converts

SARAL needed to look legit and earn trust with DTC brands.

SARAL needed to look legit and earn trust with DTC brands.

SARAL needed to look legit and earn trust with DTC brands.

About the project

Saral’s founder needed a fast, focused, trustworthy website that could clearly explain what the product did and turn traffic into signups. We rebuilt the site from scratch with a conversion-first approach tailored to early-stage SaaS buyers.

Saral’s founder needed a fast, focused, trustworthy website that could clearly explain what the product did and turn traffic into signups. We rebuilt the site from scratch with a conversion-first approach tailored to early-stage SaaS buyers.

Saral’s founder needed a fast, focused, trustworthy website that could clearly explain what the product did and turn traffic into signups. We rebuilt the site from scratch with a conversion-first approach tailored to early-stage SaaS buyers.

Date:

Jan 30, 2025

Client:

SARAL

Services:

Brand Strategy, Web Design, & Webflow Developement

The Challenge

Transform a barebones MVP site into a sleek, conversion-optimized SaaS website with clear messaging and a professional feel.

What We Did

  • Structured and rewrote all content from scratch

  • Designed a clean, modern UI optimized for signups

  • Built the site in Webflow with smooth animations and SEO baked in

  • Aligned the tone and flow with founder-led marketing strategy

"Swati turned my shitty Carrd page into something I’m proud of. Super transparent, super fast. Designers like her are rare."

Yash Chavan

Founder & CEO, SARAL

Outcome

  • Increased visitor-to-signup conversion

  • A professional online presence that supported public launch

  • Renewed momentum and founder confidence