SilkChart – Bringing Clarity to Content-Led Growth

SilkChart needed to explain their value and convert more B2B leads.

About the project

SilkChart’s product was solving a valuable pain point—but that story wasn’t being told effectively online. Their previous site lacked clarity in both structure and messaging. Our task was to make the platform’s complex features feel intuitive, outcome-focused, and enterprise-ready—all while reinforcing their credibility as a YC-backed company.

Date:

Jul 18, 2025

Client:

SilkChart

Services:

Brand Strategy, Web Design, & Webflow Developement

The Challenge

Their audience—enterprise marketers and GTM leaders—needed clear benefits, not feature jargon. SilkChart needed a narrative that made analytics exciting and actionable, a design that felt modern and smart, and a structure that supported user learning.

What We Did

Rewrote all messaging to focus on product outcomes and clarity
Built a narrative arc around “Content that Converts” with strong storytelling
Designed a clean, modular UX that walked users through benefits step-by-step
Developed a fully responsive Webflow site with CMS and flexible interactions

Swati is incredibly knowledgeable and a pleasure to work with. She is constantly researching trends and best practices in website design, branding and UX/UI - so her recommendations are very strong. She iterates quickly on feedback and produces very high quality content. I would be very happy to work with her again or recommend her to others!

Andreea Francis

Founder at SilkChart (YC S22)

The Outcome

A sharper, more professional digital presence
Clearer explanation of product value, resulting in increased demo requests
A confident sales and marketing asset that supported enterprise conversations