SaaS22 – Turning a Raw Idea Into a Bold B2B SaaS Brand
About the project
Date:
Mar 9, 2025
Client:
SaaS22
Services:
Brand Strategy, Web Design, & Webflow Developement, On-Going Support
The Challenge
When SaaS22 approached us, they were a blank canvas. The product existed as a prototype and a Notion doc. There was no brand name, no messaging, no visual identity, and no website. They needed to launch publicly, attract early customers, and pitch investors — fast. The core challenge was not just looking good, but looking credible in a saturated SaaS ecosystem. The founders needed a brand and website that explained their value clearly, felt mature and trustworthy, and set them up for long-term growth.
What We Did
Ran a focused brand strategy sprint to define SaaS22’s core narrative, target persona, and messaging structure
Worked closely with the founding team to clarify positioning in a crowded space: "From confusion to clarity in your sales funnel"
Proposed naming directions and helped validate the final brand name
Crafted a bold, tech-forward visual identity — logo, color system, typography, and design language
Developed a full messaging system: taglines, product copy, feature breakdowns, and conversion-focused CTAs
Designed a modular marketing website in Figma with flexible, scalable sections
Built the website in Webflow — fast-loading, fully responsive, CMS-powered, and optimized for future scale
I am delighted to provide this testimonial for Swati, who played a crucial role in the successful launch of SaaS22’s website. As a talented web designer, Swati not only developed our brand's visual identity system but also shaped its character and tone. Her remarkable creativity, fearless communication, and swift execution truly set her apart. Working with Swati was an absolute pleasure. She possesses an exceptional level of creativity that breathes life into every aspect of her work. From the initial stages of conceptualisation to the final execution, Swati consistently delivered designs that were unique, visually appealing, and aligned perfectly with our brand's essence. One of Swati's most commendable attributes is her ability to voice her ideas and opinions without hesitation. Her proactive approach and candid feedback were instrumental in refining our website's design and ensuring its overall success. Swati's confidence in her creative choices brought a refreshing perspective to the table, resulting in a final product that stood out from the rest. Swati's speed and efficiency in executing her tasks are truly remarkable. She seamlessly transformed our ideas and concepts into a stunning website that surpassed our expectations. Her quick turnarounds and attention to detail were instrumental in meeting deadlines and keeping the project on track. Communicating with Swati was effortless and productive. Swati actively listened and collaborated, resulting in a website that truly encapsulated our brand's identity. Thank you, Swati, for your invaluable contributions to SaaS22’s launch.
Krish Ramachandran
Founder and CEO | SaaS22
The Outcome
Delivered full brand identity, messaging, and website in under four weeks
Helped SaaS22 launch in time for key investor conversations and early user outreach
Increased landing page-to-demo conversion rate by 32% in the first month
Received strong positive feedback from prospects and early-stage VCs, who noted how polished and product-ready the company appeared
Equipped the internal team with a scalable Webflow setup and a clear brand foundation to build upo
