Fundamento – Reimagining Conversational AI for Lending Through a High-Trust Web Experience

Fundamento needed a sharper site to win over enterprise lenders.

About the project

Fundamento builds AI super agents designed specifically for lenders—capable of handling everything from loan discovery to collections in 30+ languages, 24/7. Their product was cutting-edge, but their website didn’t match that level of innovation or enterprise readiness. We partnered with their internal team to give the site a fresh, high-conversion upgrade—making the experience as smooth, scalable, and intelligent as the product itself.

Date:

Jan 16, 2025

Client:

Fundamento

Services:

Webflow Development

The Challenge

As a scaling company scaling fast across India and the US, Fundamento needed their website to work harder—conveying product depth, technical strength, and enterprise-grade reliability at first glance.

They faced issues like:

A dated site that lacked clarity, confidence, and modern UX
Conversion drop from paid and organic channels
Mismatched messaging that didn’t reflect the full power of their AI stack
Development bottlenecks preventing quick launches or updates

They weren’t just selling automation. They were promising precision, intelligence, and trust at scale—and the website had to deliver the same.

What we did

We focused on high-impact changes without requiring a total brand overhaul. Our job: execute cleanly, quickly, and in sync with their internal design team.

Scope of work:

Design Consultation: Refined and polished their visual direction for enterprise trust
Webflow Development: Built a fast, scalable, CMS-powered site with optimized performance
Conversion-First Structure: Redesigned key pages like Product, Solutions, and Demo to reduce friction
Enterprise Features: Integrated reusable components, performance enhancements, and SEO improvements

We built a site that mirrored Fundamento’s AI promise: fast, reliable, multilingual, and always-on.

Swati is one of the easiest people to work with. She helped reboot our entire website and bring our vision to life at speed. She has always been super reliable even after the project has ended. Never seen anyone put in so much heart into a freelance project. If you're looking to work with someone who executes at speed, I would 100% recommend Swati.

Iknoor Kaur

Building Fundamento | VP - Solutioning

The Outcome

Increased demos: A clearer and more trustworthy flow led to more demo requests
Higher trust: The improved structure and polish elevated Fundamento’s positioning with lenders
Easier onboarding: Visitors understood what Fundamento does within seconds—no extra calls required